Last year, 2K sports made a great marketing move to use Michael Jordan as their cover athlete. This year they are releasing their latest version in 3 different editions that's more 1992 like with the 3 greatest ballers of all time in my book. Larry, Magic, and Michael. With my shift towards making existing systems better, it's great to be able to see these marketing techniques as they happen because I'm definitely learning how to target my markets with little effort.
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